I am comfortable with diverse research methodologies including formal survey research, face-to-face data collection and case study research. As part of my professional history I tend to seek problems that are amenable to rigorous research, and that can have positive implications for industry. In terms of publications standpoint, I strongly believe in the balance between quantity and quality. As researcher, I tend to be flexible and open-minded when it comes to research methodologies preferring to work collaboratively with other researchers.​